This group project was a brand design exercise in which I, along with my team members, actualized clear motivations, goals, activities, visual language and logo design for a non-profit organization that we called Nexum. The focus was on how to use design to help forge a community around water conservation and activism. My main responsibility was designing the iconography and   While we all had input and influenced each other's work, I also played a key part in determining the branding style through the tear shape imagery and small icons..

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On the page of the ripple story (slide 4), I described how our organization would affect the people participating in it, the local and world community through it's actions and intentions.The visual elements help  illustrate this effect while helping guide the reader.